The COVID-19 pandemic had a profound impact on various industries worldwide, including the automobile sector. Kerala experienced a slowdown in vehicle sales during the initial phase of the pandemic. However, recent data suggests a significant recovery. The Upward Trend in Kerala’s Automobile Sector is clearly visible now.
According to data from the Motor Vehicles Department (MVD), the state of Kerala witnessed a gradual recovery in vehicle sales. In the first week of June 2020, 8,774 new vehicles were registered, compared to a mere 2,302 registrations in April 2020, immediately after the nationwide lockdown. The trend continued, with 15,121 registrations in May 2020. Although the sales figures didn’t reach pre-pandemic levels, this resurgence instilled hope among manufacturers and dealers.
The desire to own private vehicles has significantly contributed to the surge in sales. Many people were reluctant to rely on public transportation due to safety concerns associated with the pandemic. This shift in preference has led to a rise in vehicle bookings, with a 30–40% increase in sales compared to the previous year. Automobile dealers also adopted innovative sales strategies during the lockdown period to connect with customers. Utilizing digital technology and training staff to provide online assistance and information, dealers successfully managed to maintain customer engagement. This proactive approach resulted in a large number of bookings and contributed to the sector’s recovery. Adding to these were the relaxations in financing. Banks and non-banking financial firms played a crucial role in the automobile sector’s bounceback. Relaxed financing norms, particularly with regards to EMIs (Equated Monthly Installments), made vehicle purchases affordable, enabling more people to invest in cars and two-wheelers.
The automobile sector in Kerala continued to witness a positive growth trajectory in 2022. The Motor Vehicles Department reported a 2.24% increase in vehicle registrations compared to the previous year. This growth indicates stability and recovery within the sector. Industry experts and automobile dealers are expressing optimism for the future. They anticipate a significant boom in the sector in 2023, driven by increasing demand. However, it is important to note that although the current growth is encouraging, it still lags behind the pre-pandemic levels of vehicle registrations.
The post pandemic automobile sector in Kerala also saw a rise in Electric and CNG Vehicles. The electric and compressed natural gas (CNG) vehicle segments have witnessed robust growth in Kerala. The data indicates a substantial increase in registrations of electric and CNG vehicles, reflecting a growing interest in sustainable transportation alternatives.
The Kerala automobile sector has shown promising signs of recovery and growth post-COVID-19, with various factors driving this upward trend. The desire for personal transportation, coupled with safety concerns and innovative sales strategies, has played a significant role in the resurgence of the sector. Moreover, relaxed financing options have made vehicle purchases more accessible to a wider audience. As the automobile industry in Kerala continues to thrive, it is crucial to embrace new technologies and adopt a holistic approach to ensure its sustained growth.
As the demand for personal transportation continues to rise and individuals strive to maintain the safety and aesthetics of their vehicles, Schimmer Detailing plays a crucial role in enhancing the overall experience of car ownership. With our expertise in detailing and their commitment to using innovative technologies, Schimmer aligns perfectly with the upward trajectory of the Kerala automobile sector. By ensuring that vehicles are not only functional but also meticulously maintained, we contribute to the overall thriving automotive industry in the state. To get in touch with us, visit https://schimmer.in/.
